Pepero Day!

There is this neat little highly-commercialized holiday that falls on November 11 of each year in South Korea.  This holiday is Pepero Day.  Apparently the date (11/11) resembles four sticks of Pepero.  Sure it does.  As far as I am concerned, it is the most contrived holiday I've ever experienced (albeit a great excuse to eat candy!).

It is widely assumed that the Lotte company created this holiday, a fact which they deny, claiming they just promoted what they saw to be a trending increase in their snack sales around that time of the year.  Sounds like the same difference to me.  Anyway, the following are some images of downtown Daejeon during the most recent manifestation of this holiday.